Unit 31 social action- leaflet evaluation

My leaflet is quite unique when compared to others. As mine is designed to inform people of multiple points of view and political positions. Whereas most others seem burdened by the biases of their author, mine does not suffer any where near as much as others do.

Another thing that my leaflet does far better than any other is text. On every single page my text is clear and consistent with the colour scheme of said page. Although their is some problems with the punctuation and spelling on certain areas of the text- for example repeatedly writing “polocies” instead of “Policies”. Though then again my leaflet isn’t as self indulgent as many others. I try and space out my writing and make the page feel spacious and vast- and I feel I succeed at doing this.

Although my leaflet is not without its faults. For one thing their are far too many colours going on on the front page. On top of being visual confusing it took me a while to do. If you compare it to the ukip leaflet above. Their are only three major colours on show – yellow, purple, white. Whereas mine has 7 major colours which just demand peoples attention. Another good example of a leaflet with a colour scheme that works is “Focus liberal democrats” leaflet. It too utilises a small colour scheme to good effect, it also has enough text to be considered informative and a decent enough lack of text as to not come across as desperate or self indulgent.

Overall if I could change a few things it would be this: Number one I would bring in the colour scheme to only accommodate four colours. I would also probably increase the volume of content, by covering  more parties. This would mean cutting certain bits from the other parties profiles.

 

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Advertising unit: research log

Primary research:

1)which is a more effective way of advertising a product?

Through TV?

Radio?

newspaper?

billboard- including bus stop adverts and telephone box adverts?

2)Should Cliches be used in advertisement, or should advertisers look for new and innovative ways to advertise products?

3)What impact has the internet had on advertising?

I only managed to interview 15 people.

For question 1, 9 people answered Tv, 3 people answered newspaper and another 3 people answered billboards. Nobody said radio.

For question 2, 8 people said cliches should be used while the other 7 said innovation was the better way to sell a product

For question 3, 6 people said that the internet has had a huge effect on advertisment. 7 people said that it had a fairly decent effect on advertising and 2 people said it had a minimal effect on advertising.

Samsung: Samsung galaxy s6

Secondary research:

Product research

http://www.samsung.com/uk/galaxys6/?cid=uk_ppc_google_core-brandproductsamsunggalaxys6broad-1559134832-P0-promob_20150226&tmcampid=7&tmad=c&tmplaceref=c_Brand+%2B+Product%3A+Samsung+Galaxy+S6_Broad&tmclickref=b_%2Bsamsung%20%2B6&ef_id=VKVmIQAABKnBzRbk:20150520210649:s

This link is helpful to me because it gives me all the information I need on the product i am advertising. The first and arguably most important piece of information to salvage is the product’s price- £559.99. The phone is undoubtedly expensive, it may be best to avoid talking about the price. One winning feature of the phone is the ability to fast charge- 10 minutes of charging for 4 hours of power- I should definitely include this fact in my advertisement.  This phone also has the ability to charge wireless – albeit if you buy purchase an additional charging pad.

Another link which could be helpful to me is https://www.youtube.com/watch?v=f7vD_BgSbXU.

This is a link to an advert for the Samsung galaxy s6 and Samsung galaxy s6 edge. One noticeable quote is “people don’t care about battery image is everything” this is noticeable because I can try to talk about both the battery and image – as they are probably the phones greatest selling points. Another noticeable thing from the advert is the tagline at the end: next is now. This isn’t a bad line per say but I don’t think it’s as impact-full  as it should be. Again it is something I could use but preferably I should come up with something better.

http://payload181.cargocollective.com/1/0/13660/5935878/3.jpg This is an advert for the Samsung galaxy S4. It’s fairly simple in design, with a black background, with a white model of the product and the words “Samsung galaxy S4; life companion”. The simple implication of the text seems to be that if you buy this phone then you’ll have it for life. Obviously out right saying that would be false advertising, but implying it is perfectly fine.

https://www.youtube.com/watch?v=bJafiCKliA8 This advert  is also fairly simple in design and message. The ads plot is fairly straight forward, their are some people in a line waiting for “the next big thing”- which is alluded to be an apple product. Over the course of the advert people show off the Samsung galaxy S3, which overshadows the new apple product. Unfortunately as I live in England it is against the law for me to explicetly say that my product is better than another, however I could borrow the tagline of the product in the advert; that being why wait? the next big thing is already here.

Adidas Secondary research Product research: predator instinct Fg shoes http://www.adidas.co.uk/predator-instinct-fg-shoes/B24149.html?pr=CUSTOMIZE_IMG_Predator%2520Instinct%2520FG%2520Shoes

The first piece of information I should take from this is the price of the product- £160. Again that’s fairly expensive for most people, so I should aim my product primarily at football fans, and footballers who- the type of people who take football extremely seriously. Another thing that I can take from this link is the flexible, turf-specific out sole. This can definitely be put in the advertisement, as it’s short and can comfortably fit onto my advertisement.

Additional research http://i.ytimg.com/vi/LdUvRW4cz98/hqdefault.jpg This advert is fairly simple. Having a black background with a white light flashing to reveal smoke in the background. The product is the center of the advert with the company logo standing proudly above it. The implication of the advert seems fairly obvious. That the product is so good it should have it’s own spotlight- and by extension anyone who wears them also deserves said spotlight. I should use that sense of self importance in my advert, people seem to like being flattered after all. I should also try to tie my advert into Adidas’ German roots. Mainly because it shows respect for the companies origins and – in the real world- such a decision would probably sit well with German audiences.

Nestle product research: Kitkat

http://www.nestle.co.uk/brands/chocolate_and_confectionery/biscuit/kitkat

The first piece of information I should use is the 107 calories per serving. It’s something the company seems dead set on pushing, and towing the company line seems like an appropriate course of action. Another thing I can take from this link is the description of the product “slender crispy wafer fingers covered with creamy milk chocolate”. I can use that line in my advert- it shouldn’t take up too much space.

Additional research http://designwebkit.com/wp-content/uploads/2012/10/32-halloween-print-ads.jpg

This advert has an incredibly convoluted design. I doubt I wanna go into that much detail when designing my own, however I do think it’s important to take just one thing away from this advert, and that is: the approach to seasonal advertising. In this adverts case it’s clearly advertising it’s product in assosiation with halloween. While I don’t think their are any major holidays happening within the next few weeks, seasonal advertising is always something to keep in mind when promoting a product.

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Ukip poster:

The UKIP poster is incredibly suggestive. It’s fairly visually captivating, with the striking image of an escalator at the white cliffs of dover. It seems to suggest that while the UK is in the EU that we are helpless to stop people from coming here. This poster seems designed to appeal to people who already disagree with mass immigration, it presents a false dichotomy that immigrants are inherently bad, and that we need to take “control” back. Another quick observation about this poster is it’s, phallic imagery, I doubt UKIP meant for their poster to be linked to this, more vulgar, imagery, but once it’s noticed, you can’t help but think UKIP is implying something a little more, than the surface of their poster would suggest.

Another small step

Persistence. It is the defining word of the human condition. Humanities journey into the stars has only just begun. This is a message to the bravest. This a call, for you to take the next big step. To Mars and beyond.

analysis:

1: I personally feel the title is humble and simple compared to the scope of the adverts subject.

2: I personally feel that my reference to the words of Neil armstrong in the title, draws a pretty strong link to my audience- intelligent, Idealistic.

3. I do think I talk down to my audience a little, but if I had an image to go with my text, my audience would feel like my ad, has a little more ambiguity- in theory anyway.

4. I feel like my headline is enough to draw people in, depending on how it’s presented- i.e. font, size, colour.

5. Again my ad is designed to appeal to the nostalgic and the idealistic, so to those people it does sell. To the cynical It is probably not as enticing.

Unit 50: project 2- Icons

Unique, extraordinary, gothic, grotesque, Peake.

Their are very few authors in the English language- or any language- like Peake. Although he is not the most popular author in history – only 5% of people who were asked if they knew him said yes- but that doesn’t mean that he isn’t one of the best writers and illustrators the world has ever been graced by. Peake’s books and artwork seemed to always reflect or parallel his own life in one way or another.

Peake was born on July 9th 1911, in Kuling, China. Peake’s father- Ernest Peake-  was a missionary doctor, and Peake just so happened to be born 3 months before the republic of China was founded. Peake spent the first twelve years living, travelling and being educated in China- primarily in Tientsin. Peake spent a lot of time travelling all over China with his father, and seeing all the natural and factitious beauties the country had to yield. You can see in Peake’s artwork how the first twelve years of his life influenced him. Especially when you compare of photo of Peake’s birth place- Kuling- and Peake’s drawing of the castle and his description of Gormenghast castle and its surrounding areas; the similarities are unarguable. Even as a child Peake seemed to be a prodigy in the field of literature, already writing and illustrating his own publication by the age of ten. Even at a tender age the incredible potential of Peake was evident, his entire life was ahead of him and he could walk any path he chose.

However, his creation- Titus Groan- was not so fortunate. Born into a world in which he would inherit the title and lands of Groan, Titus is  born in Gormenghast. Gormenghast is an old crumbling castle, operating as something akin to a prison of social roles and long, complicated traditions. Peake starts the first book with one simple word; Gormenghast. This one word is capable of establishing the setting and tone of the entire series. It also establishes the central character of the series, the castle Gormenghast itself. It’s interesting to note that Peake didn’t start writing Titus Groan until 1940- when he would have been twenty nine years old. From 1929-1939, Peake spent his time: studying art, writing scripts for plays, marrying the love of his life and putting his artwork up for exhibition in several European countries. It’s fair to say that Peake had many metaphorical plates spinning in those years, and that is also shown in his first book. Their are many ongoing subplots in Titus Groan, and they all revolve around the eccentric misfit characters who populate Gormenghast. It’s clear that Peake has made Gormenghast the center of the story, and this is deliberate, because Peake has designed his story to operate as a “fantasy of manners”. A fantasy of manners- or manner-punk story- revolves around the society and the characters assigned roles in said society. Because his world doesn’t operate with strict morale guidelines the morale ambiguity of the characters is self evident- making them seem more human. This shows that even in his youth Peake recognized that objective morality wasn’t necessarily relevant to the human experience. Titus Groan was finally published in 1946, by this time Peake had fathered 2 children and was adventuring far less than he did a decade before.

That wouldn’t stop him from going on a post war trip through Germany. Peake’s journey through Germany seems to have had a profound effect on Peake’s writing and artwork. This can be particularly seen in the character of Steerpike. During his travels through Germany Peake worked at the Bergen-Belsen death camp, while there he met a man condemned to die, a “Nazi war criminal Peter Back”. Peake’s son – Sebastian – claims that “His going into the condemned cell just a few hours before Back was hanged certainly influenced aspects of Steerpike. It must have haunted my father,”. It seems unfathomable that Peake wasn’t affected by his experiences in Germany or his encounter with Back. As Peake was a man who revelled in his life experiences, you do sometimes see a glint of the oppressing horror of the Nazi death camp in the atmosphere of Gormenghast. Six years after World War Two, Peake would go on to have a third child in 1949, release Gormenghast- the second book in Peake’s trilogy- in 1950, and finally get recognized for his great, thoughtful writing skill, when he won the Heimann award for Gormenghast in 1951.

In contrast to Peake’s life the second book in the trilogy is a strange creature. It’s a story of change. It has just as many subplots as Titus Groan had, however, their is no mistaking who the central character is. Titus takes center stage- albeit, mostly. The side characters of the story are just as dynamic and grotesquely alive as they were in Titus Groan. The main meat of this story comes in the shape of the rivalry between Titus and Steerpike, the theme of duty vs freedom and the growth of Titus from a boy to a man. The last theme is the most interesting to me, especially in the context of Peake’s own life. Peake was in a position where he was slowing down in terms of traveling and adventure. He finally had  responsibilities in his life and had to step up to those responsibilities. With that being the case, to me, by the end of the novel, Titus becomes the main antagonist in the story- when you consider that technically Gormenghast and its ancient traditions are  the main character. By the end of the book Titus turns away from his inherited role, abandoning his responsibilities and leaving his home, in order to  to find himself as a human being, he goes against the current and creates his own path- much like Peake did when he was of a similar age to Titus. I believe this quote sums up Titus’ metamorphosis:

“for Titus had discovered himself. The ‘Thing’, when she had died in the storm had killed his boyhood. The death of Flay had seasoned him. The death of Fuchsia had left a crater beneath his ribs. His victory  over Steerpike had given him a kind of touchstone to his own courage” page 743.

In 1959, Peake would publish his final book ‘Titus alone’. By this point in his life Peake was slowly deteriorating. Peake’s mind would slowly fall into the crippling grip of disease. It would take years for Peake to finally be diagnosed with Parkinson’s disease. Peake would spend twelve years in dozens of hospitals and receive different diagnoses. Peake would have to suffer a lobotomy, and despite the claims of the doctors that he would eventually get better, he did not recover. Eventually, Peake would move to the care home of his brother in law, and die three weeks after the move- from pneumonia. Peake spent the last days of his life in considerable comfort. Titus would go on a completely different path to his creator. In ‘Titus alone’, Titus finds himself alone for the first time, with an infinite number of possibilities at his feet. Titus finds himself in a position- for the first time in his life- where he doesn’t have any considerable social power.

This book is considerably different than the previous two, as for the first time the central character of the story is Titus, and not the castle Gormenghast. Throughout the story Titus meets what is concievably his greatest challenge, and it doesn’t come in the form of any person or character, but comes from the greatest shock that Peake has ever given his audience. The fact that, in this world, modern technology exists and is being applied. This is quite wondrous at first, and a whole plethora of new possibilites opens up. Although this wonderment is short lived, because- in Peake’s attempt to keep a prevailing tone of ambiguity- the audience is soon made privy to the dangers of thoughtless scientific advancement. Peake seems to construct his entire narrative around this idea of ancient tradition vs modern science, with Titus being the central force in the entire conflict- much like Frodo is the center character to the good vs evil conflict in the Lord of the Rings.

Never is the ambiguity of the world made more clear, than at the end of the book. Titus, after spending nine years away from home, finds it again. Titus considers going back, and hiding in his maze of rituals, away from the outside world, which had tested and challenged him to his limits. When given the chance to go home, Titus rejects, instead opting to travel a different route, and face new challenges.

“He no longer had any need for home, for he carried his Gormenghast within him. All that he sought was jostling within himself. He had grown up. What a boy had set out to seek a man had found, found by the act of living. There he stood: Titus Groan, and he turned upon his heel so that the great boulder was never seen by him ever again.”

To me this is one of the most powerful passages that Peake has ever penned. Peake would never finish his planned fourth book, unfortunately, but the legacy of Peake lives on through Titus. Whereas Peake was subjected to a life locked in a heavy schedule and little release, Titus was free to pursue his own destiny.

Proofread by Damon Maelor.

Writing challenge

Challenge 1

Forest, trees, dirt, isolation yet happiness. Solitude, among the leafs and insects. Gone from the wastrels. Gone from the politics. Alone no more, death of a forest, indignity

Challenge 2

I am born. pure purebread is my name. Uncaring energy is what carries me. Boundless play. My first year concludes. I am king of the brood. Lord of the mutts. This land is mine, this land is marked. My focus is singular. My goal is to remain alpha. However, another world has opened. A loud world. Where the masters play their own games. My fourth year has passed and my own spawn are born. Fitting that my own master should pass. My children don’t survive the winter, though I am not surprised. I wonder why I bothered. My seventh year passes. I have moved from home to home, encountering various members of my own kind. Some- like me- strive to be the potentate, but their can be only one and they are mongrels, I am pure. I have been given new masters, the boy of the family seems taken to me. He also appears weak. Despite his flaws the boy seems just as energetic and quick as I. The boy dies. My 10th year has come and gone, and more and more I am reminded of my own mortality.

Challenge 3

Another night at Phillies. The clock’s just struck midnight and the buzz in the joint is long gone. The bar is sticky, the floor is covered in bar snacks. The lights of the building are shining on all of the derilict buildings and stores on the street, lined up like slowly decaying teeth. The streets outside eerily quiet and not soul could be seen. For all the bartender knew, the people in the bar were the last souls on earth. The lonely man on the other side of the bar called the bar keep over, hailing him with a flailing hand. The bar keeper briskly made his way over- anything to get him to leave faster. The lonely man had a solid, solemn expression on his face, like the face of a statue. He had been in town for two weeks, rumours say he came hear to bury his mother. She was a real self obsessed prima donna that one, but apparently she died from a heart attack after looking in a mirror- maybe their is a God after all. The bar keeper smiled faintly at the man.

“what’ll be sir?’ asked the bar keep.

“Just another scotch on the rocks” replied the man, he didn’t look up at the bar keeper. He kept his eyes dead fixed on the bar, just stinking and visibly shaking his leg as if he needed the bathroom, or was anxious.

“Coming right up”

The barkeeper made the drink and then went over to the couple in the corner. The woman in red he knew. She was the daughter of mayor, had big dreams of going to hollywood. Unfortunately for her – despite her good looks she was as dumb as a kitchen sink. The man on the other hand was a relative new comer. He had a pointy prominent nose and dark- slightly red- eyes. He spoke with style and grace. His every action was filled with swank and a subtle intelligence. He’d only been drinking at Phillies for two nights, but it seemed that in that time half the bars clientele had just disappeared. He saw me coming, shot me a sly smile and told me “were fine”. I just shrugged my shoulders and accepted it.